Social game creators gaga for Google Plus already (is Facebook that bad?)

Apparently so, considering several heads of major social game studios are already interested in what Google Plus can do for their games, Gamasutra reports. Google's next answer to Facebook just launched its invite-only closed beta tests of the Plus service, and the monolithic search and web apps company has yet to make a peep about how Google Games is to fit in all this. Though, we're sure it will now (somehow) that developers are going gaga for Google Plus mere days after its release.

What's most interesting to developers like Kabam and publishers like RockYou is the Circles feature in Google Plus. Circles are customized groups for friends to share information that are tailored toward specific interests.It does have the potential for games shared through it to go viral throughout connected Circles, but again we don't even know how games fit in this equation.

While Kabam Ceo Kevin Chou is visibly cautious, he said, "In terms of whether or not the platform can eventually be a great place for games -- and specifically for Kabam... -- I think it's certainly something we're heavily evaluating, should we decide to go head in that direction."

However, publishers like RockYou have an insider view on Google's game(s) plan, and have already hinted that RockYou will work with Google on future game projects. RockYou SVP Jonathan Knight said to Gamasutra, "People who play games on social networks typically have groups of people they play games with, who don't necessarily overlap with 'true' friends they see socially."

But, Facebook has been doing that for months now, no? While I'm admittedly skeptical of Google Plus (I am not in the beta currently) based on its work with Buzz and that "+1" button, this could certainly work if stretched over the Chrome Web Store, the Android Market and anywhere else games are sold through Google.

However, it's interesting that developers are so interested in another platform just as Facebook prepares to drop an Iron Curtain around its social game ecosystem, reportedly controlling developers' pricing on other platforms so as to keep them inside. Perhaps developers are right to run away, but who is to say Google would never impose the same restrictions? Now with Google Plus as its secret weapon, we'll be watching Google Games rather closely.

Diamond Dash maker: Social games 'will evolve again in the next years'

Frankly, they kind of have no choice. That's general idea Wooga studio head Henric Suuronen (pictured) seems to have put forward in an in-depth interview with Gamasutra. And it would be wise to listen--the Berlin, Germany-based Facebook game creator is third behind Zynga and EA (now that PopCap's numbers have been integrated), according to AppData.

During the interview, Suuronen gave Gamasutra a detailed explanation of where Facebook games have been, what it takes to create them from a design perspective and, most importantly, where they're going. Specifically speaking to social mechanics in Facebook games, Suuronen said to Gamasutra:

"Now moving four years forward, you have games like CityVille, Pioneer Trail from Zynga, Kabam games, Digital Chocolate games, and Zombie Lane -- great game -- and now Magic Land," Suuronen told Gamasutra. "So it has really evolved. So why would the progression stop here? So I think it will evolve, as it has done from four years ago with Jetman and Scrabulous and Tower Bloxx. So it will evolve again in the next years."

The hit maker behind Diamond Dash recently released its seventh game on Facebook, Magic Land, which enjoys a healthy 3.4 million monthly players and over 330,000 daily players. According to Suuronen, Wooga's latest game had the most man hours thrown into it, a trend he seems to believe will continue. "The whole myth of the minimum viable product -- it's gone," Suuronen told Gamasutra. "It's something that you say to investors to sound cool."

Sure, Suuronen believes that players will eventually get tired of the standard social gaming mechanics of sharing gifts and helping asynchronously. However, the Wooga studio head also points out that the harsh reality of designing Facebook games to get players to pay up isn't going anywhere, and some traditional designers have trouble coming to grips with that.

Considering social games are expected to make $1 billion this year alone (and cash in even more from there), traditional designers and companies better wise up quick if they want to fit in the next big money machine. Read Suuronen's full interview with Gamasutra here, in which he predicts how you might be enticed to pay up in the future.

Do you agree that Facebook games can only grow into more robust entertainment options from here? Where would you like to see the industry go from today's CityVille's and other life simulators? Sound off in the comments. 2 Comments