'Super Whales' drop upwards of $10K on social games

If you've ever wondered just how much people are spending in FarmVille and other social games, a new report from Social Gold and Inside Social Games have found some (disturbing) answers. About 90% of social gamers don't drop a dime on these free-to-play games, but those who do, average about $60 a person.

That's not the unsettling part of the story. There's a tiny percentage of that spendy population, called "Super Whales,' who have dropped over $10K on FarmVille and its ilk. Social Gold, a company that provides microtransaction software to game developers, reports that one lavish spender in Saudi Arabia has dropped $25,000 (yes, you read that right -- 25 THOUSAND) dollars on social games and another in the US has invested nearly $20,000 in games as well. Can you say goodbye college fund?

One game maker says he ran across several hedge-funders who tried to out-spend each other in one of his games, dropping over a grand each on virtual armor and weapons. We predict it's only a matter of time until we see a bankrupt virtual farmer sobbing on Dr. Phil. Oh, the horror.

Infographic: Almost 60 percent of social gamers play with their friends

And the other 40 percent play with complete strangers. Alright, that's not true, but any update on the FarmVille fan page says otherwise. According to an infographic thrown together by Rounds, a Facebook video chat app, and research firm Column Five Media, nearly 60 percent of North American social gamers play with their friends. From there, just 33 percent play with their siblings and 25 percent play with parents and spouses.

You could infer from this data that a large percentage of social gamers either play with others they've met through games on Facebook or another social network, or that they play alone. But considering that would cost an enormous amount of money, we're going with the former. Ultimately, this data speaks to either players making friends out of necessity or that true connections are forming through social games.

The infographic goes on to say that there are 100 million social gamers in North America, which sounds about right given recent estimates. (That's about a third of everyone in the U.S.) A fraction of that, 26 million, are playing mobile social games. Though, that can easily be attributed to smartphones still perceived and priced as luxury devices.

Citing sources such as The New York Times and and MIT, this infographic drives one major point home: Social gaming is the fastest growing and evolving genre in the history of video games, and we're just getting started. Check out the whole infographic below:

Milmo on Facebook: Opening a whole new world of social gaming

Flying in Milmo
Let's forget the fancy introductions and just come out and say it: Milmo for Facebook is a sprawling, vibrant world that exists in your browser. A full 3D MMO developed by Swedish studio Junebud, Milmo is exactly what we were referring to when we predicted the trend of genre blending for 2011. And this game released in 2010!

Making use of the Unity Engine (another prediction for 2011), this game transports players into a living, breathing world even more so than existing Facebook MMOs like Godswar Online. Obviously, the game is designed to have more widespread appeal through somewhat childish graphics, a frame of a plot and simplistic combat (click to swing weapon, click again... and again). But where Milmo shines is in the sense of awe it draws from you--you'll find yourself saying yourself after a few minutes of play, "Whoa, this is on my Facebook?"

Find more of our impressions after the break.
The world of Milmo
This game is more about the experience of exploration than any of its other features. Everything from the combat to the quests are tools to drive players to see every nook and cranny of over 12 islands. In fact, there are even reward for collecting all eight Exploration Tokens in each level, which are normally found hiding in areas you wouldn't normally journey to. This encourages you to simply run around and take everything in, but with a purpose.

Of course, the common MMO tropes are all in place. However, there seem to be no levels in Milmo like most MMOs, which could serve to encourage play with other users of all experience levels, regardless of where they've been. But players do gain Gems from defeating enemies ranging from crabs to snails and strange bouncing heads of snowmen. (Hey, this is a fantasy.) These gems are used to buy items like health potions and new weapons. There are quests in the game, but they're rather simplistic in that they've yet to go beyond the range of "Hey you, kill these critters for me."

Sunlight
While flaws like this are noticeable to the jaded average gamer, Junebud's target demographic will think nothing of it, soaking in every quest and piece of uncharted land. In fact, even I found myself ignoring the quests for a time and simply running and jumping around, testing the limits of where I could reach. But these limits are easily broken by cannons strewn across islands that players can jump into for easy transport. Ever wanted to fly in a Facebook game? Now is your chance. As you progress, you'll be given the choice to tackle an overarching quest through divergent paths, giving you options on where to travel next. Again, this reinforces open discovery.

You'd think that a Facebook MMO would forget about using the network's normal channels of communication, choosing to use solely an in-game chat room or something (which it does include), but nearly everything can be shared on Facebook. Receive a new Title to show off that you collected over one thousand gems? You'll be automatically given the option to post that to your News Feed. You can also invite your Facebook friends to play directly, but what you will not find any of here is gifting or requests for help from friends.

Floating Islands
Alas, Milmo never forgets that it is, in fact, on Facebook. The game is littered with tutorials that update as you progress, revealing new features to you. This is mainly for players who have yet to try an MMO and can become tiresome for seasoned gamers. Also, there is a premium shop in Milmo for virtual goods purchases using cold hard cash, another Facebook staple. All in all, Milmo signifies a major leap forward for Facebook games in that it advances what's possible on the platform while retaining its roots.

Go shopping on Facebook with Viva! Mall by Konami on Jan. 14

Slaying demons with a whip and weaving through rush hour traffic? Mere child's play. Esteemed developer Konami has already broken into Facebook with games like Castlevania: Lords of Shadow Challenge, but its newest game, Viva! Mall, marks a milestone for the company. This will be the first original (and complete) social game developed by Konami.

"With the release of Frogger and Castlevania: Lords of Shadow Challenge already gaining traction among the Facebook community, we felt like we were ready to make another contribution to the social networking site with the release of Viva! Mall," Konami president Shinji Hirano says. "This title is our first major attempt in bringing a full featured Facebook game to market and consumers can expect to hear more announcements on our next Facebook game soon."

Set to release Jan. 14, Viva! Mall will put players in the role of running their own shopping center. Mall owners will take care of every responsibility from cleaning it to maintaining inventory. In other words, Viva! Mall is expected to play a lot like games such as CityVille and FarmVille. Said by Konami to give players a glimpse of what it's like to run a real mall, players will be able to hire friends to manage stores. The developer also promises weekly content updates as well as gifting and daily lottery bonuses. Expect more details when our checks clear the game is released this Friday.

Baseball Superstars: The League goes for a grand slam on Facebook

Just in time for the playoff season in the states (Philadelphia NL East Champs! ... sorry), Gamevil has released its very own baseball simulator on Facebook, Baseball Superstars: The League. The Korean and Los Angeles-based developer best known for the Zenonia series of RPGs (role-playing games) on the iPhone released this social version of its hit baseball sims on iOS.

Of course, EA Sports and Playfish have already staked their claim to the sub genre on Facebook with World Series Superstars, but already Gamevil has one thing going for it: global multiplayer. That's right, once you choose your team's name, logo and specialty between Power, Accuracy and Speed, you can jump into games immediately with anyone playing the game.

While you will certainly need Facebook friends to play in Exhibition games, those looking for a fast and easy Quick Play game, the world's digital baseball managers await you. There's also a Home Run Derby mode as well as full-blown tournaments, which are coming soon. And the gameplay is surprisingly interactive, having players actually swing at pitches with clicks.
Baseball Superstars Logo
Baseball Superstars features a full-blown pitching system as well, in which players select from a variety of pitches and choose exactly where they land in or around the strike zone. There are also a number of commands you can give to base runners to attempt to steal bases. All in all, this looks like an impressively full-featured baseball game on Facebook at launch.
While much of the game has players tweaking their stadiums like most sports games on Facebook, it's the actually Quick Plays and Exhibition games that are the meat and potatoes of Baseball Superstars, and what could make this game a competitor to existing social sports games. "It builds upon our years of strategic advances in the global games market, and shows that we can adapt and offer a unique yet competitive social games experience," VP and head of Gamevil USA Kyu Lee said in a release.
Baseball Superstars gameplay
Baseball Superstars is just Gamevil's second release on Facebook after Train City, which didn't do so hot, according to AppData. Considering the hype train that is US baseball in September and October, baseball fans (the closet Facebook game-loving ones, at least) are going to be on the hunt for a new experience on Facebook.

And it looks like Gamevil will be there to meet them with a Facebook game that actually focuses on, you know, the baseball? Hey, the second time can still be a charm, too, right?

Click here to play Baseball Superstars: The League on Facebook Now >

Have you tried this new baseball Facebook game yet? What do you think of Gamevil's second entry into the Facebook game space, and what about their existing iOS games?

Fox ladies, karate masters and robot men will do battle in Prime World

Don't worry, we're a little confused, too. Nival, the Russian social game studio behind King's Bounty: Legions, has released some new images of Prime World. The screen shots reveal a bit more of what's about to go on your PC or Mac (or Android phone and iPhone) in this downloadable strategy game that's said to have deep Facebook Connect support.

For one, the game looks pretty gorgeous, especially the spell effects like fire and what appear to be laser weapons. (Yeah, we have no idea what type of setting Nival is going for at this point.) More important are the characters within the images that are duking it out: You'll see a woman with a fox tail, a necromancer of sorts, a karate master amongst giant robot war machines. Oh, and let's not forget the giant towers and other various defensive structures.

We scored an early look at the game during this year's E3, and game looks to tread on dynamic territory. Actually, that could be said of the simple fact that this is a downloadable, apparently hardcore strategy game that uses Facebook Connect. According to a release, Prime World uses the Unity 3D engine to create its flashy graphics.
Gallery: Prime World (PC, Mac, iOS, Android)
But we think the goofy mash-up of characters is all Nival's doing. Prime World still has not been given a release date, but you can bet we'll follow the trail this game is blazing. You know, if only to see who would win in a fight: a fox lady or a robot with spiked clubs for hands?

What do you think of Prime World so far, based on our preview and these new screens? Will Facebook Connect drive the game to success?

GreenSpace on Facebook wants you to make the (distant) future tidy

With the way waste management around the globe is going, the Earth probably won't look so hot in a few decades. Canadian social game maker RocketOwl Inc. asks gamers to fast forward a couple hundred years in its new Facebook game GreenSpace. In that time--assuming we've yet to destroy ourselves--our planet will likely be inhabitable if we maintain this track, and it's up to you to reclaim a previously colonized and, of course, dirtied up planet one piece of litter at a time.

GreenSpace has officially exited its open beta period today, and is now available for all to play hopefully bug-free. The game tasks players with managing a colony as they transform it from a heap of trash into a lush, green mountain valley. While GreenSpace's presentation doesn't seem terribly different from games like CityVille, RocketOwl touts the game's animations, artwork and addictive cleaning actions. Fast-paced mini games are also said to play a role in GreenSpace.
GreenSpace in action
"We've been working with players over the past few months to fine-tune the game,"RocketOwl CEO Graeme Barlow said in a statement. "Now that GreenSpace is coming out of beta, the entire team is really excited to see the public reception of the launch. We could not be happier with the final product and hope that you enjoy playing it as much as we've enjoyed putting it together."

GreenSpace strikes us as quite similar to a recent green-themed Facebook game, Guerillapps's Trash Tycoon. Both games revolve around reclaiming a territory from the clutches of clutter, though the latter is attached to real-life organizations looking to do the same in the world around us. Based on the looks of GreenSpace, RocketOwl seems to be dedicated to at least raising awareness of the same issues, but make that call for yourself.


Click here to play GreenSpace on Facebook Now >

Do you think Facebook games are a good place to raise awareness of issues of waste and other "green" concerns? Do you think GreenSpace could do or does a good job of this?

Half of all U.S. social gamers own a game console, RockYou study says

As if we already didn't know: Some social gamers are more "hardcore" than we thought. But the next study released that attempts to drive this point home is courtesy of Zoo World creator RockYou and conducted by Interpret, a media research firm. Titled the "Social Gamer Thought Leadership Research Study," it finds that 50 percent of U.S. social gamers own a traditional gaming console.

The study, which polled over 2,00 social game fans living in the U.S. aged 18 and older with a 60-40 women to men split, also found that social gamers are more "sophisticated." To back up the claim, the study reports a quarter of social gamers prefer games with quests, and that 22 percent admit that score-sharing drives their urge to play more. Oh, and these players also spend quite a bit of time with the games.

Of the over 2,000 people polled, RockYou and Interpret found that the average social gamer spends an average of 9.5 hours playing out of the 13 average hours they spend on networks like Facebook. The average social game player, according to the study, has just over 16 real-life frieds playing these games with them and has made 20 new friends through social games. Of course, the study doesn't get into how deep said friendships are, but how could you?

The study also reports that 42 percent of social gamers would play a social game more, if offered real world rewards like coupons or gift cards. (But isn't the idea to get them to pay up?) It was just recently that Raptr discovered that a number of Zynga fans may be Halo and Grand Theft Auto fans, too. And before that, Kabam found in its own study that the hardcore crowd on Facebook is growing.

What should you take away from this influx of studies and reports? Regardless of whether you still dig tending to virtual crops or running a shanty town, many developers--even the "casual" ones--seem all but done with your farms and cities of yore.

What do you think of the numerous reports on the growing hardcore crowd in social games? How do you think this will change the industry in the long run? Sound off in the comments. Add Comment

Diamond Dash maker: Social games 'will evolve again in the next years'

Frankly, they kind of have no choice. That's general idea Wooga studio head Henric Suuronen (pictured) seems to have put forward in an in-depth interview with Gamasutra. And it would be wise to listen--the Berlin, Germany-based Facebook game creator is third behind Zynga and EA (now that PopCap's numbers have been integrated), according to AppData.

During the interview, Suuronen gave Gamasutra a detailed explanation of where Facebook games have been, what it takes to create them from a design perspective and, most importantly, where they're going. Specifically speaking to social mechanics in Facebook games, Suuronen said to Gamasutra:

"Now moving four years forward, you have games like CityVille, Pioneer Trail from Zynga, Kabam games, Digital Chocolate games, and Zombie Lane -- great game -- and now Magic Land," Suuronen told Gamasutra. "So it has really evolved. So why would the progression stop here? So I think it will evolve, as it has done from four years ago with Jetman and Scrabulous and Tower Bloxx. So it will evolve again in the next years."

The hit maker behind Diamond Dash recently released its seventh game on Facebook, Magic Land, which enjoys a healthy 3.4 million monthly players and over 330,000 daily players. According to Suuronen, Wooga's latest game had the most man hours thrown into it, a trend he seems to believe will continue. "The whole myth of the minimum viable product -- it's gone," Suuronen told Gamasutra. "It's something that you say to investors to sound cool."

Sure, Suuronen believes that players will eventually get tired of the standard social gaming mechanics of sharing gifts and helping asynchronously. However, the Wooga studio head also points out that the harsh reality of designing Facebook games to get players to pay up isn't going anywhere, and some traditional designers have trouble coming to grips with that.

Considering social games are expected to make $1 billion this year alone (and cash in even more from there), traditional designers and companies better wise up quick if they want to fit in the next big money machine. Read Suuronen's full interview with Gamasutra here, in which he predicts how you might be enticed to pay up in the future.

Do you agree that Facebook games can only grow into more robust entertainment options from here? Where would you like to see the industry go from today's CityVille's and other life simulators? Sound off in the comments. 2 Comments